EGYPT - Entlaq, a leading Egypt-based entrepreneurship support platform, has acquired a stake in Brotinni, an Egyptian foodtech startup specializing in dark store butchery and smart food technology solutions. 

The terms of the acquisition remain undisclosed, but the move is expected to accelerate Brotinni's expansion within Egypt and across regional markets in the Middle East.

Founded in 2020 by entrepreneur Dalia Abu Omar, Brotinni is a digital platform that allows customers to purchase fresh, hand-cut, farm-sourced meat and poultry through an online system. 

The company offers a variety of products, including vacuum-sealed and flash-frozen meats, delivered directly to consumers via its dedicated fleet. Brotinni’s unique "dark butchery" model, a first in Egypt and the MENA region, ensures efficient logistics and swift deliveries across Cairo.

Strategic partnership for growth

Entlaq's investment aligns with its strategy of promoting technological innovation in the food sector. 

By leveraging its expertise in business development and entrepreneurship acceleration, Entlaq aims to assist Brotinni in scaling its operations, expanding its presence in Egypt, and tapping into new markets across the Middle East. 

Brotinni's expansion plan includes maximizing storage capacity and increasing its fleet to meet growing consumer demand for fresh meat delivery.

In a press statement, Dalia Abu Omar, founder of Brotinni, emphasized the startup’s commitment to transforming the meat delivery industry. 

“Through Brotinni, we are set out to shape the future of the meat ordering sector and transform the user experience by taking full control of the cold chain and supply chain operations behind the meat delivery process,” she said.

The local food and grocery delivery sector has seen rapid growth in recent years, but the raw meat delivery segment remains underdeveloped. Brotinni aims to fill this gap, providing a more efficient and reliable service to consumers looking for high-quality, fresh meat delivered directly to their homes.

Technological innovations and sustainability

Brotinni's approach combines industrial biotechnology with environmentally friendly green technologies, allowing the company to reduce reliance on harmful materials and maintain the freshness of food products for up to 14 days. 

Looking ahead, Brotinni is working on vacuum-seal bags designed to extend the shelf life of fresh meat up to 45 days, further enhancing its offerings and sustainability efforts.

In 2022, Brotinni secured US$600,000 in a Seed funding round led by Innlife Investments, which enabled the company to refine its operations and enhance customer experience.