SOUTH AFRICA - Daybreak Foods, one of South Africa's leading egg producers, has announced the appointment of Aubrey Dali, CA(SA), as its new Chief Financial Officer (CFO), effective October 2024. 

Dali, a seasoned finance professional, joins the company as the egg industry continues to experience robust growth.

With over two decades of experience in financial management, Dali has worked across several key sectors, including agriculture, fast-moving consumer goods (FMCG), pharmaceuticals, and healthcare distribution. 

His career spans senior positions at major companies such as Omnia Holdings, Aspen Pharmacare, SAB, and PEPSICO. Dali’s wealth of expertise is expected to contribute to the company’s strategic financial direction as it navigates a rapidly expanding market.

Extensive experience in finance leadership

Dali is a Chartered Accountant (South Africa) and holds a Bachelor of Commerce in Accounting from the University of Cape Town, alongside an Honours degree from the University of KwaZulu-Natal. 

His extensive experience includes leading finance transformation initiatives and overseeing strategic financial planning, governance, and leadership functions. In 2015, Dali was recognized among South Africa’s top 35 Chartered Accountants under the age of 35, highlighting his early achievements in the field.

Throughout his career, Dali has gained significant international experience, with exposure to financial systems across multiple regions, including South Africa, Qatar, Brazil, the United States, Canada, Europe, India, and Australia. 

His international outlook aligns with Daybreak Foods’ goals of strengthening its financial operations and expanding its presence in an increasingly competitive market.

Strong outlook for the South African egg industry

Dali’s appointment comes at a time when the South African egg industry is experiencing steady growth. 

In 2024, the market is expected to generate approximately US$310 million (ZAR 5.87 billion). Industry forecasts predict an annual growth rate of 8.21% over the next five years, driven by increased consumer demand and improved production efficiencies.

Gauteng leads the country in egg production, with a market share of 24%, followed closely by the Western Cape at 19%. 

The Free State and KwaZulu-Natal contribute 17% and 13%, respectively, to the national output. As the sector expands, Dali’s leadership is anticipated to play a key role in maintaining Daybreak Foods' position in this competitive landscape.

Commitment beyond finance

Outside of his professional career, Dali is actively involved in social entrepreneurship, education, and motor racing. His personal interests, combined with a dedication to family life, reflect a well-rounded individual with a vision for sustainable growth. 

Dali’s diverse passions also include travel, giving him a broad perspective on both local and international markets.

Daybreak Foods expressed confidence in Dali’s ability to help the company navigate its next phase of growth, as it continues to expand its operations and capitalize on opportunities within the South African egg market.